Vector Design Module
This project is a branding project for a fictitious business that sells socks. It is intended to be a demonstration of my capability to build a refined solution for a business that has a need for a systematic approach to be recognizable.
Sock City is a fictitious business I made up.
The goal was to build a branding system to demonstrate an ability to think critically about branding and adherence to style guide systems. I created the above animation in Adobe After Effects as a demonstration to how the assets produced for this project can be leveraged to make informative motion graphics.
The goal was to build a branding system to demonstrate an ability to think critically about branding and adherence to style guide systems. I created the above animation in Adobe After Effects as a demonstration to how the assets produced for this project can be leveraged to make informative motion graphics.
Below is a style guide developed for the Sock City brand. it is simple in nature and asks designers on adhere to rigid color guidelines. and typeface schema.
Mock up of what the design might look like after production.
Above is a display of how the standard assets for this business would look like and how they are intended to be used.
Featured are a design logo, letterhead, flyer, envelope, and business card.
Featured are a design logo, letterhead, flyer, envelope, and business card.
This is a flyer that I produced for Sock City to demonstrate how we can respect the style guide while using out imagination to be creative.