About The Logo:
Description of the emblem of the UAA Army ROTC draws inspiration from the traditional Athabascan art style, characterized by its use of vibrant, high-contrast colors, distinctive shapes, and intricate patterns. Deliberately chosen to symbolize the program, the logo pays homage to the ubiquitous presence of bears in the Alaskan landscape, with Anchorage itself celebrating the brown bear as a local icon. It is only fitting that the UAA Army ROTC aligns itself with such a locally esteemed and revered creature.
Wordmark:
Vertical Variation:
Horizontal Variation:
After settling on this we moved on to the style guide.