It is imperative to clarify that this undertaking serves exclusively as an educational exercise and does not signify any inclination on the part of UAA Anchorage to enact changes in connection with their existing style. It is essential to underscore that this project is purely hypothetical and should be regarded as such, without attributing any practical implications.
Our Assignment:
For this project involved the rebranding of the University of Alaska Anchorage Army ROTC program, coupled with the delivery of a comprehensive social media package that leverages the updated branding to enhance the social profile of UAA Army ROTC within its community and among potential ROTC program candidates.
Through our investigation, we found a strong connection between the University of Alaska Anchorage and the local native culture. The art style of the Athabasca, dating back to 8000 BCE, became a significant influence in our design process, inspiring the creation of a logo and color swatches harmonizing with this cultural theme. Our exploration delved into the school's history and the rich offerings of the outdoors and wildlife.
Above are examples illustrate art styles that have captured our interest, reflecting a resonance with the indigenous inspiration inherent to the Anchorage area.
Outlined below are instances from our preliminary research endeavors, wherein we delved into diverse artistic expressions, exploring shapes and contemporary possibilities. This exploration serves as a foundation to offer our client an array of options, particularly if they harbor alternative sentiments towards establishing a connection between the University of Alaska Anchorage and the region's historical art styles.
